Uncover the Impact, Uncover the Pain Why You Need Help with Your Web Page and Other Sales Copy to Increase Your Sales and Make More Money
ICYMI: There isn't anyone question that will always uncover the presence or absence of pain in the prospect's world. There is, however, a good sequence of questions that can usually serve as a viable entry point to a productive discussion about pain. If you master only this one concept, you'll be well on the way to discovering pain, or the lack of it, in your prospect's world.
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