Uncover the Impact, Uncover the Pain Why You Need Help with Your Web Page and Other Sales Copy to Increase Your Sales and Make More Money

There isn't anyone question that will always uncover the presence or absence of pain in the prospect's world. There is, however, a good sequence of questions that can usually serve as a viable entry point to a productive discussion about pain. If you master only this one concept, you'll be well on the way to discovering pain, or the lack of it, in your prospect's world.
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