In the Belly of the Beast: Selling to 4 Kinds of Customers Why You Need Help with Your Web Page and Other Sales Copy to Increase Your Sales and Make More Money

Sometimes, decisions are made by committee and that means a lot more leg work for a Solopreneur consultant who's trying to get a project or a sales professional trying to bring in an order. When you must win over several staff members, you may never know whose opinion really controls the sale. All you can do is prepare yourself by anticipating the kind of information that the point person in each department is likely to appreciate and making sure that you deliver it.
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